Business Week despre How Entrepreneurs Can Boost Morale

Employees who are enthusiastic and know their contributions are valued are more likely to be self-motivated and to propose innovative ideas. Staffers who enjoy the company of their colleagues and bosses, and who know that everyone is working toward common goals, are more likely to collaborate. And they’re more likely to step back and get some perspective on business challenges if their manager does the same.

A high-energy workplace can mean better financial results, too. David Sirota, co-author of The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want, studied morale (there’s that word again) at 28 public companies. Share prices at the 14 companies with high morale jumped 16% in 2004, the last year of his study, vs. only 3% for the 6 where it was low. „People are social animals,” Sirota says. „They need social interaction for emotional well-being. On top of that, most work is best done collaboratively. So the human and organizational needs here are congruent.”

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